Choosing an international e-commerce platform is the first step to success or failure. The platform opens your doors to customers. Also, it determines your up and down times. Your platform defines when the customers will access you and the time you will be offline. As a webpreneur, your online presence has a significant impact on your sales. If you are not available when customers need you, they will view you as an unreliable dealer. Thus, they will consider another option. For this reason, it is essential you must select the best e-commerce platform for your business.
However, with the attractiveness and demand in the e-commerce sector, many players join it. In particular, developers are designing platforms and praising them as the best you can ever get in the market. Unfortunately, what you get is opposite of what they market. For you to avoid becoming a victim, here are three considerations for selecting a reliable international e-commerce platform:
Your customer needs
As you know, businesses do not pop up like plants. You set up your business for a particular purpose. One of these purposes is fulfilling the customers’ needs. For instance, your customers may be searching for quality products. But due to locational distance and legal requirements, it becomes hard for you to sell to them. An international e-commerce platform becomes your lifesaver in this situation. When selecting one, you need to consider the needs of your customers. Your platform should tally with the needs of your customers. Say for example; your customers are seeking jewelry. You must find a platform that will help them to buy them without any difficulties.
The security features
Unless you are blind or ignorant, you are aware of the cybersecurity threats. While technology and e-commerce are easing the way people conduct business, they create new threats. Cybercrimes are rising per dawn. With this, customers are taking precautions. Before a customer purchases products from your online store, they must be sure of their data security. No customer will voluntarily purchase items in your store knowing they are handing over their information to criminals. Hence, when considering an international e-commerce platform, security features should be a priority.
Feature for offering customer support
Your customer support has a direct link to your success. Treating your customers well attracts new ones through referrals. Also, it enhances recurring sales from existing customers. So, when selecting an international e-commerce platform, it is essential to consider the availed customer support features.
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— zetya (@zetya_apps) 20 de enero de 2019